(If you would rather read this at your leisure
you can download
There are now over 600 million blogs in existence.
The majority are still of a personal nature but
major corporations are increasingly making use
of this exciting medium to promote themselves,
to communicate with clients, employees and other
stakeholders, and to increase their overall visibility
on the internet through increased search engine
Very few SME's are taking advantage of this major
opportunity and NetSecrets' Managed Blog service
is intended to provide all the benefits of an
effective corporate blog at an affordable price.
SME's no longer need to miss out!
We have selected TypePad as our preferred blogging
software. It produces great looking blogs, can
be fully customised to match the corporate style
of the client's main web site, is very easy to
use yet fully secure, and has advanced tools for
building links to other blogs and gaining high
search engine visibility. There is a modest monthly
charge for using Typepad. We can set up your own
individual account for you or, for a reduced cost,
we can create a sub-account for you in NetSecrets'
2.0 Domain Names and Domain Mapping
To get maximum benefit in search engine visibility
for your blog it can help if it is on a different
domain to your main website. So you if you don't
want to use blog.mydomain.co.uk or www.mydomain.co.uk/blog/
but rather www.mydomain-blog.co.uk we provide
a suitable domain which will be mapped to your
blog. Equally if you wish to maintain a closer
relationship with your main site we can add your
main domain to our DNS system and set up a sub-domain
such as blog.mydomain.co.uk.
3.0 Customised Design
It is important that the graphic design of your
blog matches and blends with the graphic design
of your main website for consistency of branding.
NetSecrets will provide a custom header and other
matching elements for your blog to ensure a consistent
image across your online resources.
4.0 Configuration Of Your Blog
TypePad has an impressive array of options for
the configuration of your blog but, without extensive
study, the range of choices can be bewildering.
NetSecrets will go through key options with you,
such as security settings, menu layouts, archiving
options, typelists, etc. to ensure your blog is
effective from day one in attracting visitors
and providing them with a worthwhile experience.
5.0 Search Engine Marketing
Although the well known search engines, such
as Google and Yahoo, index blogs there is almost
a "parallel universe" of specialised
resources for blogs, such as Technorati, del.icio.us,
Digg, FeedBurner, and many more. NetSecrets will
aggressively promote your blog in all appropriate
media to bring traffic to your blog and thereby
also benefit the rankings of your main web site.
6.0 Blog Content
In some cases the client will provide the posts
for the blog but in many instances the need to
provide regular stories and other content can
prove difficult to a busy business owner. So we
can post weekly or monthly content to your blog
using our in house copywriters for a fixed monthly
fee, leaving you free to add your own posts at
the frequency you can manage.
7.0 Additional Training
NetSecrets will ensure that the client understands
how to create posts to the blog and how to respond
to comments. In most cases, due to the ease of
use of TypePad, this will be sufficient to run
the blog effectively. Where more in depth training
is needed we can refer you to experienced IT trainers
who can provide one-to-one or classroom sessions
for you and your team.
8.0 Ongoing Support & Promotion
To ensure that the blog meets its objectives
we offer an ongoing support and promotion service
to monitor its effectiveness, identify improvements
to your use of the blog, introduce new features,
continue search promotion, and provide telephone
and email response to user queries. This comprises
an intensive service for the first three months
after launch to "bed in" the blog and
ensure it is running effectively, followed by
a maintenance phase at reduced cost to maintain
and steadily improve its effectiveness.
9.0 Costs (excluding VAT)
Monthly Fee for Shared TypePad Account: £10
or Annual Fee: £100
(Alternatively we can set up a dedicated Typepad
account for a one-off setup fee of £50.
Current fee, payable to Typepad, is $29.95 per
Registration Fee for Domain Names: .co.uk domain
£9.99; .com domain £19.99 per 2 years
Domain Mapping and Forwarding: £15 per year
Customised Design: £250
Configuration Service: £250
Search Engine Marketing Setup: £250
NB: If Design, Configuration and Search Engine
Marketing purchased together cost is £500
Intensive Support and Promotion: £100 per
month (first 3 months)
Ongoing Support and Promotion: £50 per month
(month 4 onwards)
Copywriting Service, 1 post per month: £50
Copywriting Service, 1 post per week: £150
(If you would like to keep a copy you can download