Keywords in domain names
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Whether your web site is a commercial one or
not you probably have the ambition for large numbers
of visitors to come to your website. Some people
will find it because you tell them what it is
called. You probably put your domain name on your
letter-head and business card or on your sales
brochures or even in big letters on the side of
a local bus. For these people it is best that
the domain name you give them is easily associated
with the name of your company or organisation.
So - Get a web name for public consumption!
Imagine your company is called "The Bloggs
Boot Company". The ideal web name to register
for your letter-head and non-internet publicity
would probably be bloggsboots.com. But there will
almost certainly be more companies who could possibly
find you through the search engines and internet
directories like Yahoo or Google or MSN. Now if
they know you exist and they know you are called
Bloggs or some such then they might search for
"Bloggs Boots" and the search engine
might cough up your website. Or maybe it won't.
Get another domain name to help with search
But the people you really want to find your web
site are those who might want to buy your boots
but don't know you exist ! They won't search for
"Bloggs Boots". They will look for "boots"
or "boot-makers" or "walking boots"
or "basketball boots".
Search Engine Optimisation
Search engine optimisation helps a web site be
found for relevant words or phrases on search
engines. There are a large number of factors that
influence your site's ranking in search engines
and for some search engines one of these factors
is the actual name you have for your domain. (By
the way if you want to know more about search
engine positioning services in general click
To see this in action you might go to the Open
and search for "plastic moulds" as an
example. When the result comes up you will see
that the words searched for are shown in bold.
Near the top is a domain called www.plastic-moulds.co.uk
and the two words "plastic" and "moulds"
are in bold which shows the algorithm which ranked
the pages give some credit for the search words
being in the domain name.
At between £10 and £20 each you
can afford multiple domains!
So, going back to Bloggs, the ideal name to submit
to search engines would not be bloggsboots.com
but something with keywords in it. One possibility
would be bloggs-boots.com because the hyphen would
make it easier for a search engine to see the
word "boots" which would be useful or,
if we imagine Bloggs sell just basketball boots,
then basketball-boots.com or even bloggs-basketball-boots.com
might be even better.
So here's our plan!
If this sounds complicated then sorry! But the
best things are often a bit complicated. But the
rewards for getting this right can be very substantial.
So, assuming you are the Bloggs Boot Company,
this is the sequence of events you might follow.
1. Buy domain names to protect your company and
brand identity. Get bloggsboots.com to put on
your letter-heads, i.e. your published domain
name. Also buy bloggsboots.co.uk, bloggs-boots.com
and bloggs-boots.co.uk to block anyone from trying
to cash in on your name. Identity theft is very
common and your name is precious to your business.
2. Decide what the key search words are for your
business. Don't guess, investigate! If you look
you will find a service that for very little money
will let you investigate exactly which terms people
use to search on the internet. Ask WordTracker
and it will tell you which is more popular "bootmakers",
"boot makers" or "boot-makers".
You need to know this to avoid expending money
and effort chasing the wrong phrase.
3. Buy what names you can afford with the most
important keywords in. Click
here for help on whether you should buy .com
or .co.uk or both.
4. Get web hosting that will enable you to point
all these names at the same set of files. This
allows you to submit the right name to the right
search engine without having multiple sites to
here for details of our web hosting plans.
5. If you feel you need it get the help of a
professional search engine positioning company,
like NetSecrets. Click here to learn more about
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