Why are domain names important?

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A domain name is the name by which an organisation's presence is identified on the internet. For example the BBC uses bbc.co.uk (It couldn't get bbc.com - it left it too late!). NetSecrets use the name netsecrets.co.uk.

Your choice of domain name can have a big impact on the image and prestige of your company and also has an influence on the success of your activities on the world wide web. At present there is not a great deal of regulation controlling who can have what domain name. This is good in one sense since it gives a company freedom to choose the most appropriate name. However it also means that the name or names you want can easily be registered by someone else, even if those names have less relevance to them than to you. If you are too late with your registration the chance to choose the name you want may possibly be lost forever!

So even if you are taking your time in assessing how, or even whether, you should be present on the internet you would be well advised to take steps now to protect those names which will be of importance to you in the future. Fortunately this is easy to do and doesn't cost a fortune, just use our search facilities to see if the name you want is available.

And if you want help in making the choice just call us on 01386 792972 for free friendly advice.

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