Keywords & key phrases defined
A keyword or key phrase or search term is what a surfer types into a search engine or directory when he is trying to find a site that deals with the topic that currently interests him. Imagine a Volvo car owner whose gearbox has fallen apart. If he wants a salvaged gearbox to replace it with which keyword will he type into the search field if he's looking to find a replacement on the net ? "Volvo parts" ? "Volvo salvage" ? "a gearbox for my volvo" ? or even "vovlo gear box" ? Each one of these will bring up a different list of results but which term will surfers use the most ? Which of the phrases have the most pages competing to show up in the results ? Maybe "Volvo parts" accounts for 50% of the enquiries but there are 100 sites competing for that phrase whilst the mis-spelling "vovlo parts" accounts for 5% with zero competition. If we are trying to earn a living from our web sites we need to know rather than guess the answers to these questions. What can you do about it ? We have looked at a few services that help in finding the right keyword phrases to address with our promotional work and there is one that stands out way above the rest. Wordtracker is a service that makes it easy to pick the right targets. It basically "eavesdrops" on the searches that are going on on the web and accumulates a database of some 30 million searches that have been requested on leading search engines and directories. You can enter in a single word and it will list out for you which others have been used in conjunction with your chosen word in searches in descending frequency of use. So you can tell immediately if your wrecker's yard site should concentrate on "gearboxes", "gear-boxes" or even "geerboxes". It also works out statistically how many visitors your site would likely receive per day were you to be in the top ten of the the major engines for the given phrase so you can measure the probable results of your efforts in making your site rank well for each individual term. For the first time you can eliminate guesswork and work on hard facts. 
Click on the Wordtracker logo above to go learn more about this invaluable tool or read on for details of our free offer to assess the most appropriate terms for your site. Free Evaluation and Advice Please fill in all fields on the form below and we will put some of our time, free of charge, into analysing your keywords and producing an individual report for you with our findings. We will look at your site, assess the most relevant target for your marketing activities and produce an evaluation of the search phrases you should be addressing. Please fill in all fields otherwise we may not be able to process your request. And remember this is free ! | 
