Keywords & key phrases
Keywords or key phrases or search terms are what a surfer types into a search engine or directory when he is trying to find a site that deals with the topic that currently interests him. Imagine a Volvo car owner whose gearbox has fallen apart. If he wants a salvaged gearbox to replace it which keyword will he type into the search if he's looking to find a replacement ? "Volvo parts" ? "Volvo salvage" ? "a gearbox for volvo" ? or even "vovlo gear box" ? We have looked at a few keywords services that help in finding the right keyword phrases to address with our promotional work and there is one that stands out way above the rest. Wordtracker is a service that makes it easy to pick the right targets. It basically "eavesdrops" on the searches that are going on on the web and accumulates a database of some 30 million searches that have been requested on leading search engines and directories. 
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