SEO Knowledge Base
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Keywords
What are search
engine keywords and key phrases?
How do you decide
which are the best target phrases to go after?
Optimising Web Pages
What are meta tags?
Do alt tags help with
search engine rankings?
What Are ALT Tags?
Alt tags are the labels that describe the images
on your web page. Here's the UKWDA logo:
If you put your mouse pointer over the image
a label can be seen, "UKWDA". This is set up within
an alt tag. Simple!
Do ALT Tags Matter?
Firstly they are quite user friendly in that
the alt description often is visible before the
image itself so it can tell the visitor what to
expect. Also useful for the visually impaired.
But more importantly they can be used as another
spot to place important key words to help search
engines understand what your site is about. Please
note we strongly disapprove of using meta tags,
alt tags or anything else to do anything but reinforce
the true content of a web site. There is no point
in deceiving a search engine because all you end
up with is a disappointed visitor who won't buy
off you so what is the point?
So help the search engines get better quality
results by including important keywords that accurately
represent the content of your site in a couple
of alt tags. It will help a little in most search
engines, and successful search engine work is
the meticulous accumulation of lots of little
advantages. Don't overdo it though or it will
do more harm than good. Limit your alt tags to
maybe 25 words total and don't repeat a keyword
more than twice.
If you have keywords seperated
by commas in the head tag of the page then add
a few seperated by spaces in an alt tag. On another
page do the opposite. That way you maximise the
number of different search engines you might appeal
to.
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