The process we go through is as follows:

1. Examine customer site carefully to understand what it is targeting. This takes into account not just the products or services offered but also the geographic coverage. For example a dentist in the UK will want to concentrate on gaining visitors in the UK only whereas a giftware manufacturer wherever located will probably look to gain visitors worldwide. Sometimes our broad experience makes this activity pretty straightforward and we need little input from the client. In other instances we need more dialogue to establish an understanding.

2. Once we have this understanding we produce a number of reports using an invaluable tool known as WordTracker. This is a database of over 300 million search phrases which we can interrogate to establish the relative frequency of a specific phrase.

3. We build these results into a spreadsheet that shows us the "pecking order" of search phrases for a particular site and allows us to pick the targets for search engine optimisation. We produce a list of single keywords and also key phrases that will represent at least 80% of the searches used for that site's product, service or content.

For more information on WordTracker click on the image below:

OPTION ONE

• Approximately 10 minutes study of site to establish best keyword targets.
• Run WordTracker report on top 3 to 5 words or phrases.
• Send raw results via email with notes on interpretation and suggestions as to what improvements can be made to the site.
• Leadtime from request to results, 2 to 5 working days.
• Cost: FREE
• CLICK HERE to request report

OPTION TWO

• Detailed study of site to establish best keyword targets, including email or chat with client to check any issues requiring clarification.
• Run WordTracker report on top 10 to 15 words or phrases.
• Produce Excel spreadsheet analysing results of search. (CLICK HERE to see example)
• Provide text file with proposed meta title tag, meta description tag and at least two variants of meta keyword tag, one with single words seperated by spaces, one with key phrases seperated by commas. (CLICK HERE to see example)
• Produce report of site's current ranking for the key phrases on leading search engines and suggestions for improvement.
• Leadtime from request to results, under 5 working days.
• Cost: £100 (NB: approx $140 at current rates. for latest exchange rate or to check other currencies click here)
• CLICK HERE to request report and place order

If you are unsure of any aspect of what we are offering please check out our advice section on keywords by clicking here. Alternatively use our enquiry form to send us your query or, if you need an urgent answer call us on +44 (0)1386 792972. Our phones are manned from 8-00 am to 10-00 pm Monday to Friday and 9-00 am to 5-00 pm on Saturday, UK time of course.