| A new development in the search engine business is the emergence of pay-per-click search engines such as Overture, Espotting, Kanoodle, Sprinks and many others. The principal of these is that ranking position, subject to cursory editorial approval, goes to he who bids the most for each visitor who clicks on the link to his site. They are not so important in their own right, except maybe Overture, but more so for their usage by other conventional search engines. The skill in this activity is finding the "good value" clicks. Big money ad agencies will pay huge sums of their clients' money to be #1 for the obvious phrases and can never get that money back through sales. I recently came across a giftware site that sold cheap jewelry priced at less than £10 an item that was paying £2 PER VISITOR to be at the top of a ppc engine for the phrase "birthday gift". Careful research of target keywords would have found phrases at 10p per click that would have brought good numbers of more relevant visitors. You can get a lot of well targeted extra traffic for very little if you know what you are doing or spend a fortune for little results if you do not. We have systems and procedures to manage this pay-per-click market for the benefit of our clients' and our own web sites. The service we offer is based on being given a monthly budget to spend on the client's behalf plus a management fee to pay for our time getting the best value and results. I believe you can get much better value by spending, for example, £200 as a management fee and £100 to spend on click-throughs, than bidding £300 for placement on the wrong phrases in the wrong ppc engines. Whatever the level of investment there is little risk as the results are very quick with these campaigns so, if the principle is right, it will be self-funding or better straight away. If it doesn't work, then you stop! This section will soon be expanded to include some standard contracts for preparing and managing ppc campaigns. Meanwhile if you are interested in this aspect of our service get in touch by email, phone, fax or enquiry form. | 
